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Five Reasons We LOVE (or HATE) the Tip Sheet

By Amanda Horn, intern

So how long has it been since you’ve clicked on a site and NOT seen a headline featuring “10 Tips to A Summer Bikini Body” or “Five Ways to a Better You” or “Three Ways to Attract Your Ideal Client” or…fill in the blank. Tip sheets are everywhere these days. It seems like the overwhelming majority of news has devolved into tapas sized sound and site bites.

ShortStack University: Facebook Pages made easy

By Laura Brigham, summer intern

Having a personal Facebook account is a casual endeavor. People don’t expect it to be perfect – just campy Instagram photos, memes and what everyone is listening to on Spotify. But a business Facebook Page is another matter. This isn’t just for fun, it’s your business. The page has to present a professional, polished, I-know-what-I’m-doing feel.

Old Dogs Learning New Tricks

By Junior Account Executive Bridget Veltri

The days of sending Fido, the family dog, out to fetch the newspaper in the morning may be numbered but newspapers are not dead…just adapting.

Organic Online PR Campaigns: Building Brand Staying Power Without Paid SEO

By President Abbi Whitaker

PR is organic in nature. A good story in a well respected magazine is most likely to create conversation and curiosity amongst potential customers. Those customers might post a review online, spread the message through social networks or even take the time to blog about the product, person or idea. That conversation creates natural organic search results that can’t be pushed down the chain when Google decides to shake up their algorithms. It enhances a company’s brand, their positioning and their place in the market. It outlasts any paid SEO and creates customers that are mostly likely to become brand ambassadors, and creates trust through the power of third-party endorsements. A well planned and properly executed PR campaign is likely to have more staying power over the long haul than an expensive SEO campaign. How do you accomplish this? By building a combination of strong content, good conversation, quality reviews, stories and expert staying power. Read on!

Power to the Bloggers! And the Facebook Contests!

Facebook contests; created as the almighty way to drive traffic to your page, increase engagement, reward your fans, and ultimately, skyrocket your page’s fan count. But as many failed attempts will attest to, that goal is much easier said than done.

We’ve seen contests crash and burn. We’ve had contests crash and burn.

When Good Blogs Go Bad

By Constance Aguilar, social media strategist

It’s an age old tale in business. One party decides to do something new and special to draw attention and profits to their business. Another party sees its success and wants to duplicate it. Why reinvent the wheel, right?

This part of dealing with a crisis takes note of personal feelings, the hard work and dedication it takes to pull off an idea, and what happens when there’s two (or more) sides to the story.

Avoiding spin while in the hot seat

3 considerations for crisis communications

By Bob Conrad, Ph.D., APR

Two of the greatest threats during a crisis – the things that can make a negative situation worse – is the foreignness of working under intense, external pressure and organizational paralysis.

“OH SH*T!” A Social Media Crisis

By Nicole Rose Dion, veteran social media mistake maker
(social media coordinator/graphic designer) — follow me on Twitter @nicolerosedion

This is a follow up piece to my earlier article about preventing social media crises before they happen. This article focuses on managing a social media crisis once it’s already happened.