Old Dogs Learning New Tricks

By Junior Account Executive Bridget Veltri

The days of sending Fido, the family dog, out to fetch the newspaper in the morning may be numbered but newspapers are not dead…just adapting.

Pitch that Party: 5 Tips for Pitching Events

By Junior Account Executive Bridget Veltri

Publicizing events and parties just isn’t like it used to be in the good ole care free days of college. Back then all you had to do was create an event on Facebook (or for the older ones: Myspace), invite some people and promise beer.

At The Abbi Agency, what we enjoy more than attending a good party is pitching one (maybe that is a slight exaggeration) But, we relish the fact that we’ve put on stellar events like Canfest and the CAMPO opening benefit.  And after all, isn’t an event only as good as the number of people that attend it? Here are five tips that help us when pitching our client’s events.

Why Social Media and Traditional PR Work Well Together

By Krystal Tingle, senior account executive

Everyone is a social media expert — EVERYONE.  Or they are a guru, advocate, speaker — you get the point.  But it takes marketing talent and know how to create an integrated engagement campaign that goes beyond a picture on Facebook and a Twitter RT.  You have to understand your audience, research your messages, target your pitch and most of all — make it interesting, newsworthy, shareable and dynamic.  Oh — and if you can tie it to a national holiday that helps too.

Newbie to Maven in a Matter of Months.

By Junior Account Executive Bridget Veltri

Before working at the Abbi Agency I was never in love with social media, but in a matter of months I have fallen hard.  They say you never forget your first love, and Twitter and Facebook, I’m all yours.  I am currently going steady (social media wise) with restaurants Burger Me and CAMPO and while our dates are mainly one sided postings on Facebook, Pinterest, Youtube and Twitter, I know our love is true.  Here are the things I do to keep us together.

How to Transform Your Social Media Efforts into a Headline

From Account Manager and Social Media Specialist, Constance Aguilar

Social media is a lucrative pool for small businesses to connect and engage with existing and potential customers. Focusing social media efforts on business-to-customer communication has been the ideal topic and force behind use for any business or brand on social networks.