Organic Online PR Campaigns: Building Brand Staying Power Without Paid SEO

By President Abbi Whitaker

PR is organic in nature. A good story in a well respected magazine is most likely to create conversation and curiosity amongst potential customers. Those customers might post a review online, spread the message through social networks or even take the time to blog about the product, person or idea. That conversation creates natural organic search results that can’t be pushed down the chain when Google decides to shake up their algorithms. It enhances a company’s brand, their positioning and their place in the market. It outlasts any paid SEO and creates customers that are mostly likely to become brand ambassadors, and creates trust through the power of third-party endorsements. A well planned and properly executed PR campaign is likely to have more staying power over the long haul than an expensive SEO campaign. How do you accomplish this? By building a combination of strong content, good conversation, quality reviews, stories and expert staying power. Read on!

Power to the Bloggers! And the Facebook Contests!

Facebook contests; created as the almighty way to drive traffic to your page, increase engagement, reward your fans, and ultimately, skyrocket your page’s fan count. But as many failed attempts will attest to, that goal is much easier said than done.

We’ve seen contests crash and burn. We’ve had contests crash and burn.

When Good Blogs Go Bad

By Constance Aguilar, social media strategist

It’s an age old tale in business. One party decides to do something new and special to draw attention and profits to their business. Another party sees its success and wants to duplicate it. Why reinvent the wheel, right?

This part of dealing with a crisis takes note of personal feelings, the hard work and dedication it takes to pull off an idea, and what happens when there’s two (or more) sides to the story.

Pitch that Party: 5 Tips for Pitching Events

By Junior Account Executive Bridget Veltri

Publicizing events and parties just isn’t like it used to be in the good ole care free days of college. Back then all you had to do was create an event on Facebook (or for the older ones: Myspace), invite some people and promise beer.

At The Abbi Agency, what we enjoy more than attending a good party is pitching one (maybe that is a slight exaggeration) But, we relish the fact that we’ve put on stellar events like Canfest and the CAMPO opening benefit.  And after all, isn’t an event only as good as the number of people that attend it? Here are five tips that help us when pitching our client’s events.

Why Social Media and Traditional PR Work Well Together

By Krystal Tingle, senior account executive

Everyone is a social media expert — EVERYONE.  Or they are a guru, advocate, speaker — you get the point.  But it takes marketing talent and know how to create an integrated engagement campaign that goes beyond a picture on Facebook and a Twitter RT.  You have to understand your audience, research your messages, target your pitch and most of all — make it interesting, newsworthy, shareable and dynamic.  Oh — and if you can tie it to a national holiday that helps too.

Newbie to Maven in a Matter of Months.

By Junior Account Executive Bridget Veltri

Before working at the Abbi Agency I was never in love with social media, but in a matter of months I have fallen hard.  They say you never forget your first love, and Twitter and Facebook, I’m all yours.  I am currently going steady (social media wise) with restaurants Burger Me and CAMPO and while our dates are mainly one sided postings on Facebook, Pinterest, Youtube and Twitter, I know our love is true.  Here are the things I do to keep us together.

SXSW Day 1: The Power of Visual Storytelling

Here is a little video recap of what I took away from my first SXSW 2012 panel. I had to read some notes off the computer. Filming yourself talking is a lot harder than it looks.

 

 

Redesign your Facebook page for the new timeline look

By Nicole Rose Dion, social media coordinator 

So, leave it to me to write a blog post that becomes obsolete literally DAYS after I post it. Last week Facebook announced to all the current Facebook pages that they would be making the switch over to the timeline look on Mar. 30 whether they like it or not. But we like it, so we’re in the process of making the switch for all of our client pages.

How to make a unique Facebook default image for your page

By Nicole Rose Dion, social media coordinator

When it comes to Facebook, there isn’t very much room for customization, especially on your business page (but that might be changing soon). Until then, one way to make your page stand out and look more professionally done is to have a custom designed default image. At The Abbi Agency, we do this for almost all of our clients. Here are a few examples:

Why the Facebook IPO will be successful

By Nicole Rose Dion, social media coordinator

Investing in an internet-based company can be frightening, especially considering how quickly they tend to rise to the top only to be torn down a few years later by a competitor. Just look at Myspace, a company everyone thought would be around for the long haul that recently crashed and burned. But Facebook is no Myspace, nor is it LinkedIn or Groupon or Pandora, sites that really only offer one thing.